Diamond Guide Buying a diamond is a very personal experience. Diamonds can be bought to signify love, significant accomplishments, milestones in your life or that of a gift's recipient. Unlike when you buy clothing, electronics, or cars, the features of a diamond may not seem quite so obvious to you. We would like to change that. The more you know about your diamond jewelry, the more confident you will feel when making your diamond jewelry choices. Take a moment to learn more about the 4Cs and find out how they play a an important role in making your diamond jewelry unique.
The shape of the diamond is often confused with the cut. Choose the shape that you like based on your style and you cannot go wrong.
The cut of a diamond determines its brilliance or sparkle. Each shape will be cut differently. Before a diamond is cut, the location of inclusions and flaws, the natural coloration, and the original shape of the rough stone are studied extensively. The stone facets are then mapped out and cut in a way that maximizes size, shape, and clarity. For optimal light performance, you will want a diamond that is cut neither too shallow nor too deep.